Basics of Search Engine Optimization (SEO)

Basics of search engine optimization

Basics of Search Engine Optimization (SEO)

When we think about the term digital marketing, then the first thing that comes into mind is “SEO”.   SEO is the most important type of digital marketing. SEO is the technique of increasing your page rank and position of website organically. We can also say that SEO is the most effective way of increasing the traffic to your website.SEO is not only about making your website search engine friendly but also people friendly.

While thinking on SEO, the question comes in everyone’s mind “Why does my website need SEO?”,

Mostly, website traffic is driven by search engines like google, yahoo or commercial search engines. Even if social media or other forms of traffic can generate more visits (traffic) to your website, Search Engines are the essential way for steering for the internet users. Search Engines are most important, they provide targeted traffic –customer looking for what you are offering.

Targeted Traffic to our website can bring more popularity, returns and liabilities like no other channel of website. Hence, investing in SEO can have exceptional rate of returns compared to other types of marketing and branding.

Types of SEO

  1. On-page SEO

On-page SEO can be defined as activities done within boundary of your website. It consists of methods to optimize individual page on your website. This type of SEO mainly focused on three important factors listed below :

  • Keyword Research : Searching the best keywords to target on page content
  • Content Creation : Creating quality content using targeted keywords
  • Keyword optimization : Placing targeted keywords at right places

   2.Off-page SEO

Off-page SEO can be defined as activities done beyond the boundary of your website to impact ranking within Search Engine Result Pages. It encompasses the techniques to build reputation and authority of your website. Most off-site SEO relates to highquality backlinksA large volume of links pointing to your site from relevant, authoritative sites shows search engines that your site is valuable and established .

 Making back-link is the heart of off-page SEO. In off-page SEO, search engine mainly uses back-links as it denotes linked-to quality content. So, site with high value back-links rank better than the site having lower back-links. There are three main types of back-links as listed below :

  • Natural Links
  • Manually Built Links
  • Self Created Links
  1. Local SEO

Local SEO is most effective way to promote your business online. It helps businesses to market their products and services to local customers, when they are looking online for it. While, doing Local SEO, you must have account on GMB (Google My Business). An important part of local SEO is making GMB profile up to date. GMB profile contains host of information submitted by your, such as services you offer, contact details, business description, category, and opening times

Overview of Digital Marketing

Overview of Digital Marketing

Digital marketing is the marketing or promotion of services or products on the Internet using  display advertising, digital devices, and any other digital medium. In other words, Digital marketing can be defined by the use of various digital strategies and channels to connect with customers where they spend much time: online.

As digital platforms are not only increasingly integrated in everyday life and marketing plans but also, people are tending to use digital devices instead of conventional physical shops. So digital marketing campaigns are becoming more efficient and common.

Digital marketing encloses all efforts of marketing that use an electronic device or the internet. Businesses edge digital channels such as email, social media, search engines and their websites to connect with prospective and current customers.

Types of Digital Marketing :

When we think about the digital marketing, then the first thing comes in mind is SEO. Search Engine Optimization is nothing but the process of getting more traffic from “Organic”, “Editorial” or “Free” search results on search engine. There are three different types of SEO such as On-page SEO, Off-page SEO and Local SEO.


  • Search engine marketing (SEM)

Social Media Marketing is nothing but to the process of getting more traffic to your website through paid search advertising.


  • Social media marketing (SMM) 

In the Social Media Marketing, we can promote our business, services or products using different social media platforms such as facebook, twitter,linkedin,etc.


  • Content marketing

Content Marketing is most popular type of digital marketing that focused on creating and publishing of online content ( such as blogs, posts, videos, etc.) to attract and holds the customer and ultimately drives to more profit.


  • Email marketing

Email Marketing is nothing but the process of sending commercial message to the group of people using Email. Email marketing still most effective and direct way of connecting with targeted audience, feeding them and turning them into the customers.


  • Social Media Optimization :

Social Media optimization is nothing but the process of prompting our business on different social media platforms using “Organic” or “Purely Editorial” posts.


  • Affiliate marketing

Affiliate Marketing is the online sales strategy that lets the business owner to increase sales by allowing other people targeting same audience (Affiliate) to earn money by recommending that product to others.

In simple words, we can define Affiliate Marketing is the process of earning money by promoting other people’s product or business.


  • Viral Marketing

Viral marketing is way of marketing in that existing social networks are used to promote company, company products or company services.