Overview of Digital Marketing

Overview of Digital Marketing

Digital marketing is the marketing or promotion of services or products on the Internet using  display advertising, digital devices, and any other digital medium. In other words, Digital marketing can be defined by the use of various digital strategies and channels to connect with customers where they spend much time: online.

As digital platforms are not only increasingly integrated in everyday life and marketing plans but also, people are tending to use digital devices instead of conventional physical shops. So digital marketing campaigns are becoming more efficient and common.

Digital marketing encloses all efforts of marketing that use an electronic device or the internet. Businesses edge digital channels such as email, social media, search engines and their websites to connect with prospective and current customers.

Types of Digital Marketing :

When we think about the digital marketing, then the first thing comes in mind is SEO. Search Engine Optimization is nothing but the process of getting more traffic from “Organic”, “Editorial” or “Free” search results on search engine. There are three different types of SEO such as On-page SEO, Off-page SEO and Local SEO.


  • Search engine marketing (SEM)

Social Media Marketing is nothing but to the process of getting more traffic to your website through paid search advertising.


  • Social media marketing (SMM) 

In the Social Media Marketing, we can promote our business, services or products using different social media platforms such as facebook, twitter,linkedin,etc.


  • Content marketing

Content Marketing is most popular type of digital marketing that focused on creating and publishing of online content ( such as blogs, posts, videos, etc.) to attract and holds the customer and ultimately drives to more profit.


  • Email marketing

Email Marketing is nothing but the process of sending commercial message to the group of people using Email. Email marketing still most effective and direct way of connecting with targeted audience, feeding them and turning them into the customers.


  • Social Media Optimization :

Social Media optimization is nothing but the process of prompting our business on different social media platforms using “Organic” or “Purely Editorial” posts.


  • Affiliate marketing

Affiliate Marketing is the online sales strategy that lets the business owner to increase sales by allowing other people targeting same audience (Affiliate) to earn money by recommending that product to others.

In simple words, we can define Affiliate Marketing is the process of earning money by promoting other people’s product or business.


  • Viral Marketing

Viral marketing is way of marketing in that existing social networks are used to promote company, company products or company services.