Basics of Search Engine Optimization (SEO)
When we think about the term digital marketing, then the first thing that comes into mind is “SEO”. SEO is the most important type of digital marketing. SEO is the technique of increasing your page rank and position of website organically. We can also say that SEO is the most effective way of increasing the traffic to your website.SEO is not only about making your website search engine friendly but also people friendly.
While thinking on SEO, the question comes in everyone’s mind “Why does my website need SEO?”,
Mostly, website traffic is driven by search engines like google, yahoo or commercial search engines. Even if social media or other forms of traffic can generate more visits (traffic) to your website, Search Engines are the essential way for steering for the internet users. Search Engines are most important, they provide targeted traffic –customer looking for what you are offering.
Targeted Traffic to our website can bring more popularity, returns and liabilities like no other channel of website. Hence, investing in SEO can have exceptional rate of returns compared to other types of marketing and branding.
Types of SEO
- On-page SEO
On-page SEO can be defined as activities done within boundary of your website. It consists of methods to optimize individual page on your website. This type of SEO mainly focused on three important factors listed below :
- Keyword Research : Searching the best keywords to target on page content
- Content Creation : Creating quality content using targeted keywords
- Keyword optimization : Placing targeted keywords at right places
Off-page SEO can be defined as activities done beyond the boundary of your website to impact ranking within Search Engine Result Pages. It encompasses the techniques to build reputation and authority of your website. Most off-site SEO relates to high–quality backlinks. A large volume of links pointing to your site from relevant, authoritative sites shows search engines that your site is valuable and established .
Making back-link is the heart of off-page SEO. In off-page SEO, search engine mainly uses back-links as it denotes linked-to quality content. So, site with high value back-links rank better than the site having lower back-links. There are three main types of back-links as listed below :
- Natural Links
- Manually Built Links
- Self Created Links
Local SEO is most effective way to promote your business online. It helps businesses to market their products and services to local customers, when they are looking online for it. While, doing Local SEO, you must have account on GMB (Google My Business). An important part of local SEO is making GMB profile up to date. GMB profile contains host of information submitted by your, such as services you offer, contact details, business description, category, and opening times